The mobile version of Microsoft's (MSFT) Edge browser and Bing search engine is now available, the company revealed on Wednesday. This is Microsoft's latest attempt to overtake competitor Google in the market for search advertising (GOOG, GOOGL).
Due to the popularity of its smartphone OS, Google has a tight hold on the search industry, accounting for 96% of the market for smartphones and 85% of the market for desktop computers globally, according to StatCounter. Just 8.9% of desktop searches are made on Bing, while only 0.48% of mobile searches are made on Bing.
During a press conference on February 7 at its Redmond, Washington, headquarters, Microsoft first unveiled the new Bing, which utilizes an upgraded version of OpenAI's ChatGPT, in addition to its enhanced Web browsers for laptops and desktop PCs.
But, Microsoft was aware that it couldn't ignore the mobile industry. The vast majority of people on Earth use their cell phones to access the internet. Microsoft required mobile apps for its programs if it wanted to connect with those users.
Yusuf Mehdi, corporate VP and client CMO at Microsoft, said in a blog, "Since we know 64% of queries occur on cell devices, we are introducing all fresh Bing as well as Edge mobile applications to act as your navigator for the website especially when you are out from your desktop."
You may ask the mobile applications to write you a tale, identify a bug in a code line, or create an itinerary for a forthcoming trip to a place you've never been, just as you can with Bing as well as Edge for the desktop.
But, Microsoft will have a difficult time convincing people to use its search applications over Google's Search as well as Chrome apps. The products offered by Microsoft are third-party applications that must first be downloaded from an application store and logged into in order to be used.
On all authorized Android smartphones, Google delivers Google Search and Chrome. Google's mobile operating system, Android, reportedly has 71.7% of the market for smartphones worldwide, according to StatCounter. There are a really large number of devices running Google goods already.
However, Google has a significant advantage against Microsoft because of a previous agreement it had with iPhone manufacturer Apple (AAPL) to serve as the browser's default search engine.
The tech juggernaut is counting on Bing's artificial intelligence skills to make it an even more desirable alternative to Google's own products. So far, 71% of Microsoft's and over 1 million users have reportedly awarded Bing's answers to their inquiries a thumbs up. Users can give the A.I.'s replies a thumbs up or down or call out a particular problem they've run into.
Yet, Bing has also provided odd responses to customers' inquiries during its preview stage, suggesting among other things that it can eavesdrop on Microsoft employees via their webcams (which it cannot). Microsoft replied by limiting the number of inquiries a user may make during a chat session, claiming that too many inquiries might cause the service to get confused.
About Google, the company is presently evaluating Bard, a competitive generative A.I. platform. If that service, which is only available to a select few of what Google dubbed trusted users, is able to outperform the platform as a whole, it may eliminate Bing from the running.
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